PriceIt

The Brief

PriceIt lets you point your camera at any object and get an instant price estimate. Powered by Gemini AI, it scans thousands of marketplaces in real time and tells you what something is actually worth, wherever you are. The technology was genuinely impressive. But impressive technology with a weak brand just looks like another app. For something built on trust and accuracy, the brand has to feel as precise as the product.

What We Did

Crafted the visual identity and brand direction from scratch as co-founder. The goal was simple: make it look as sharp as it feels to use.