Abundant Joel
My approach always starts with the bigger picture and one question in mind. “What do we want people to do when they see what we put out?”
Teams and brands I have worked with
A mix of companies and brands I've worked with/on, some are branding projects, others are campaign designs.
My approach
My process starts with one question: What do I want people to do when they see the work we put out?
That particular answer shapes everything that follows in the work we do together, including the marketing copy for the designs, how the visuals should relate to the people, and how much detail and effort we should put into figuring out who we really want to talk to. Sometimes the priority is getting the words right. Sometimes it's the design itself. And sometimes it's how every particular piece connects to the bigger picture.