Imgos
Launching Imgos Into a Market That Didn't Know It Yet
ClientJohnson Lawal
Year2025
DisciplineBrand Identity
The Brief
Imgos helps travelers, expats, and digital nomads find what they actually need in a new city. Not tourist traps. Real services, trusted providers, and local experiences in one place. They had a working product and a clear vision. The brand was telling a different story. People landed on it and left before they understood what they were looking at.
What We Did
I came in for UI/UX but the CEO saw the real problem earlier than I did. We rebuilt the brand from scratch, went through several directions until something landed, and I ended up leading the team through execution.